Unlike a couple of decades ago, the consumer is no longer dependent on pre-meditated advertisements for knowledge about new products. Today, she has access to a whole the world of information right at her fingertips about anything and everything. The nature and scale of this information is such that whatever information was available in the pre-online days simply is dwarfed when compared to the mind-boggling mass of information available online. Interestingly, some useless products still manage to attract a few customers who perhaps are yet to become familiar with the online world.
The customer is king and he judges on merit
People seeking thicker and fuller looking hair also browse the internet for that one solution which will solve all their hair loss and thinning hair problems. They merely don’t visit the websites of the brand owners of the kind of products they are looking for. They also spend a lot of time reading the feedback posted by users who have tried out one or the other products of the different brands. Apparently it’s a different market now; it’s not in the control of the manufacturers anymore. The customer is king and the king decides what is good and what is not. There’s nothing arbitrary here though; the king won’t steamroll the truth to get his way. He judges on merit.
Good products backed by good customer service are winners
The market profile of Keranique hair care products were built around customer reviews and if an overwhelming majority of users have become fans of these products it’s totally on merit and nothing else. The online market place is a tough place to compete in and only the fittest survive. If your product is good and is backed by good customer service, like Keranique, you get good reviews. It’s not difficult to understand. They have kept it simple and effective, and people liked it.
The customer is king and he judges on merit
People seeking thicker and fuller looking hair also browse the internet for that one solution which will solve all their hair loss and thinning hair problems. They merely don’t visit the websites of the brand owners of the kind of products they are looking for. They also spend a lot of time reading the feedback posted by users who have tried out one or the other products of the different brands. Apparently it’s a different market now; it’s not in the control of the manufacturers anymore. The customer is king and the king decides what is good and what is not. There’s nothing arbitrary here though; the king won’t steamroll the truth to get his way. He judges on merit.
Good products backed by good customer service are winners
The market profile of Keranique hair care products were built around customer reviews and if an overwhelming majority of users have become fans of these products it’s totally on merit and nothing else. The online market place is a tough place to compete in and only the fittest survive. If your product is good and is backed by good customer service, like Keranique, you get good reviews. It’s not difficult to understand. They have kept it simple and effective, and people liked it.
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